Yesterday I had the privilege of taking part in some literal bike art. All day long Austin-based Ad Agency LatinWorks was executing a really cool campaign at the LIVESTRONG Headquarters for the Marfa 100 benefit bike ride.
The campaign features 100 pre-printed posters that were then embellished with a painted wheel applied by Cancer survivors, LIVESTRONG employees and volunteers riding a stationery bike for 1 KM. All together, 100 KM will be ridden to complete the campaign, and the completed posters will be hung around Austin, Marfa, San Antonio etc. to raise awareness about the Marfa 100, which supports LIVESTRONG and Marfa Public Radio.
If you're local, and looking for a fun ride for the good cause, the Marfa 100 will be taking place Saturday, September 10.